Our local Social Media Club (SMCKC) hosted an event last night that focused exclusively on the mobile space. Three presenters, Mike Craig (Ruxter), Barbara Ballard (Little Springs Design), and Dustin Jacobsen (Barkley) provided respectively, a high-level view of the space, basics and best practices of UI design, and the role of location based services (LBS).
My first takeaway was, “Holy cow this landscape is huge!” Of course I’m not referring to the screen size of mobile devices, but the numerous avenues available to businesses to market to their current and potential customers. I spend my days in the mobile space, so I’m pretty familiar with everything that was covered, but having the space expertly laid out in a concise 2 hour session was an eye opener even to me.
The amazing part of this though is that you don’t have to prepare to enter the mobile space as if you were launching a second Normandy invasion - you can approach it with small steps. There are numerous services that allow low cost experimentation with SMS, mobile web creation, and even mobile app creation.
So, if you’re new to mobile, don’t let the enormous possibilities overwhelm you! Here are some basic tips:
- Start small and experiment
- Promote your mobile presence on your other channels (Facebook, Twitter, etc.)
- Talk to your mobile customers and make sure you are providing value in exchange for their loyalty
- Continue to experiment and grow your mobile customer base
If you’re still hesitant about getting started in mobile, reach out to your local Social Media Club. They’re a fantastic resource and will be able to help steer you in the right direction.
(The presentations can be found here: http://shakegently.com/2010/06/22/mobile-marketing-presentations-for-social-media-club-kansas-city/)
John Epperson is a co-founder and President of Ruxter. Having worked in various fields across the technology spectrum in the last 20+ years, John has gained a broad understanding of technology. Together with the Ruxter team he has developed a web-based application that allows anyone to quickly and easily harness the power of the mobile internet. You can contact him here. Follow Ruxter on Twitter.